Happy Running-快乐奔跑

The animated film "Happy Run" will be released in major theaters across the country on August 15. From now on, the vegetable dolls in this animated film will go to the whole country and lead children from all over the country to run happily. "Happy Run" is a large scale animated film jointly produced by Beijing Film Academy, Wuxi Radio and Television Group, Beijing Fantasy Animation Technology Co., Ltd., Beijing Kaku Animation Satellite TV, and Jiangyin Guodong Culture Media Co., Ltd. It tells a legendary story that happened in the vegetable kingdom: "Exercise, health, and nutrition" are the highest living principles in the vegetable kingdom. They hold a "Super Vegetable Cup" competition every four years, and the popularity is like the human World Cup. The 101st "Super Vegetable Cup" competition is coming, and every vegetable doll wants to achieve good results, go to the Adventure Island to participate in the final and win the championship. Little Winter Melon Duoduo is grandfather and father were once super sports stars in the vegetable kingdom, so everyone has high hopes for Duoduo. But Duoduo is a child who does not like sports. His sports performance is always poor. Moreover, Duoduo also has some small problems of ordinary children, such as being clever and caring about his face... The competition is coming, and the people around him, especially his friends, are full of expectations for Duoduo, which makes Duoduo very anxious. At this time, Miaofu, the greedy cat raised by Duoduo, suddenly spoke! Miaofu gave Duoduo a can of lucky stars, and Duoduo gained magical power and passed the trials. Duoduo also became a little star that everyone is paying attention to! However, the side effects of lucky stars also brought Duoduo a lot of distress and trouble. Due to the constant vanity, Duoduo, who was famous, changed. He was selfish, suspicious, confused... These crises also made Duoduo feel lonely and lost after leaving his partners. After a series of reflections and communications, Duoduo realized that the results obtained by taking shortcuts would not bring him happiness. However, in the final competition of Adventure Island, the side effects of Lucky Star once again brought great challenges to the vegetable partners... Happy Running: Happy Sports Talking about the original intention of the creation, Professor Sun Lijun introduced that as early as 2007, the CPC Central Committee, the State Council, and the Central Committee of the Communist Youth League issued a call for "Sunshine Sports Strengthening Youth Physical Exercise, One Hour of Exercise Every Day". After that, Beijing hosted the 29th Olympic Games, which pushed people is enthusiasm for sports to a new peak. But the fact is that today is children have increased their height and weight, but their athletic ability is declining. A survey shows that one out of every 13 fat children in the world is a Chinese child. Based on this situation, the creation of "Happy Running" is to encourage people, especially children, to put "One Hour of Exercise Every Day" into action. Happy Running: Real Happiness Sun Lijun said that now children is daily physical exercise time is not guaranteed. A large amount of homework and exercises make children bury themselves in schoolwork, tutoring, etc. all day long. They do not know what happiness is and how to be happy. "Happy Run", themed on the "Super Vegetable Cup" sports competition in the vegetable kingdom, is not only full of jokes, but also makes the plot of winning the championship full of game sense. It will surely inspire children is healthy and positive emotions, guide them to get rid of the increasing pressure of schoolwork, release their childish imagination, experience and understand the true meaning of friendship and family affection in a relaxed atmosphere, and continue the happiness to their daily study and life after watching. Animation is one of the most attractive art forms for children. The prototypes of the protagonists of "Happy Run" are all vegetables: winter melon, eggplant, onion, ginger, sugar cane... and its overall relaxed and humorous style of combining education with entertainment is also loved by many film and television celebrities, who have volunteered to join the dubbing work, forming a super dubbing star lineup. The five hosts of Hunan Satellite TV is popular Happy Camp "Happy Family" He Jiong, Xie Na, Li Weijia, Du Haitao, Wu Xin, are collectively dispatched for the first time; the participation of well known actors Huang Lei, Huang Bo, Cai Ming, children is hosts Dong Hao, Ju Ping and veteran dubbing actor Li Yang, etc., all add icing on the cake to the film. It is particularly noteworthy that as the first listed project of the International Copyright Trading Center, "Happy Run" is entering the market smoothly through the trading system and the financing platform. At today is "starting" ceremony, people also saw many old artists from Shanghai Animation Film Studio, including Qu Jianfang, Duan Xiaoxuan, Lin Wenxiao, Yan Dingxian, Pu Jiaxiang, and Xing Guojin. At the end of the "starting" ceremony, the old generation of animators passed the lucky star, which symbolizes magical power in "Happy Run", to the film is creators and the children participating in the performance. This scene seems to say that China is animation industry has taken over from the old generation and entered a new stage of development.